Description
Worldwide, tourism has become one of the most pervasive industries affecting towns and cities and remoter communities. No less so for the Small Island Developing States of the Caribbean, for which tourism has undoubtedly been one of the fastest growing sectors of the economy. But tourism is equally, one of the most fragile industries, susceptible more than any other to competition in the global marketplace and to the effects of natural and man-made disasters. Hurricanes and harassment, crime and violence present daunting challenges.
In this post 9/11 era however, the primary challenge for Caribbean States is to develop a sustainable, competitive tourism product. Caribbean Tourism: Visions, Missions and Challenges examines the various factors necessary to face that challenge by discussing:
- The role of education and training in the development of the hospitality industry;
- The Cruise factor cruise ship contribution to the industry;
- Case studies of the performance of the 4 Caribbean Countries;
- The performance of the regional airlines;
- Lessons from another region;
- Community-based tourism development; and
- Marketing the destination.
Balancing contributions from academics and industry experts, this volume, as part of a three-volume series on Caribbean Tourism, takes a multidisciplinary approach to developing sustainable Caribbean Tourism and provides students in training, researchers, policymakers and industry players with a much needed tool for understanding the way forward for Caribbean Tourism.
About the Author
Chandana Jayawardena is Professor in Hospitality and Tourism, Niagara College, Canada. He has spent several years in hotel management in Sri Lanka, the UK and the Caribbean and is past President of the Hotel and Catering International Management Association, UK.
Contents
Foreword by Kenneth O. Hall
Preface
Acknowledgements
Acronyms and Abbreviations
Section 1: Visions
- Caribbean Tourism and the Role of the University of the West Indies – Kenneth O. Hall, Jean S. Holder and Chandana Jayawardena
- A Policy Framework for Sustainable Development of the Tourism Industry – Anthony Clayton
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- Planning for Sustainable Tourism Development in the Caribbean – Pauline Mchardy
- Caribbean Cruise Tourism: Delusion? Illusion? – Paul F. Wilkinson
- Boosting the Competitiveness of the Caribbean Tourism Industry: Application of Intellectual Capital Knowledge Management – K. Michael Haywood
Section 2: Missions
- The Performance of Tourism (POT) Analysis of Four Caribbean Countries – Diaram Ramjee Singh and Chandana Jayawardena
- Mundo Maya and Cultural Resurgence among Mayas in Mexico – Ian Boxhill and Johannes Maerk
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- Tourism in Jamaica: The Impact of the Past on the Future – Carolyn Hayle
- Enhancing the Viability of Caribbean Airlines: Case Studies on Air Jamaica, BWIA and LIAT – Nadia Asgill Simei, Osbert Frederick, Lorraine N. Nicholas and Nikoyan Rasix Roberts
- Application of the Product Life Cycle Theory in Resorts: A Case Study from Guyana – Donald Sinclair
Section 3: Challenges
- Terrorism and Tourism: The Bahamas and Jamaica Fight Back After 9/11 – Godfrey Pratt
- Tourism in Montserrat: The Challenge of a Volcanic Crisis – Gracelyn Cassell and Ernestine Cassell
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- Tourism in the Caribbean: A Consensus Building Tourism Growth Strategy for Jamaica – Nikolas Karagiannis and Christos Salvaris
- Challenges in Gathering Research Data from Graduates: The Learning Outcomes from the CHTM Survey – Tika N. Sharma, Ainsley M. O’Reilly, Christos D. Salvaris
- The Role of Information and Communication Technologies in State of the Art Hotels: A Review and a Case Study – Michael Haughton and Audley Harris
Section 4: Development
- Leisure, Recreation and Tourism: The Commonwealth Caribbean Experience – Ainsley M. O’Reilly
- Planning and Managing Visitor Attractions in the Caribbean – Ainsley Dixon, Malcolm Letang, Robert Stephens and Annette Tingle
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- The Development of Sustainable Community Tourism Attractions in the Caribbean: Maintaining the Balance – James Li, Ava Sewell, Sharon Stanley and Sandra Tomlinson
- Tourism Development and Marketing: Case Studies from the Bahamas, Belize and the US Virgin Islands – Godfrey A. Pratt
Bibliography
Contributors
Index
