Description
Beyond the common lure of beckoning beaches and sun-filled lazy days, the Caribbean region offers so much more to the discerning traveller. Conventional mass tourism will continue to be a significant contributor to economic growth, but special interest tourism covering Community and Ecotourism; Agro-tourism; Heritage and Cultural tourism and Events and Sports tourism, is increasing in its potential market share, significance and contribution to Caribbean economies.
Caribbean Tourism: More than Sun, Sand and Sea draws together the research findings and experiences of academics, tourism and hospitality directors and private sector players in the airline, travel and hotel industries and raises the issue, among others, of the need for a community-based approach to tourism coupled with policies that promote the development and diversification of the Caribbean tourism product on a sustainable basis. From sugar plantation ruins, to reggae and entertainment festivals, and sporting matches, the authors advocate a move to develop those aspects of the Caribbean that make the region unique in its appeal to visitors while at the same time, mindful of the constant struggle over scarce resources and economic gains.
Together with the first two volumes in the series: Caribbean Tourism: People, Service and Hospitality and Caribbean Tourism: Visions, Missions and Challenges, this final contribution to the triad of work on Caribbean tourism will prove beneficial and valuable to students in training, policymakers and practitioners alike and goes a far way in addressing the deficiencies in this area of Caribbean economic development.
About the Author
Chandana Jayawardena is Professor in Hospitality and Tourism, Niagara College, Canada. He has spent several years in hotel management in Sri Lanka, the UK and the Caribbean and is past President of the Hotel and Catering International Management Association, UK.
Contents
Foreword by Kenneth O. Hall
Preface
Acknowledgements
Acronyms and Abbreviations
Section 1: Community & Ecotourism
-
- Caribbean Tourism for Today and Tomorrow – Chandana Jayawardena
- Redefining Ecotourism in the Context of the Caribbean – Chandana Jayawardena, Hilton McDavid and Tricia Spence
-
- The Promises and Perils of Ecotourism in Trinidad and Tobago – Dennis R. Gordon
- The Potential for Community-Based Ecotourism in Guyana – Eritha O. Huntley
- Natural and Cultural History Tourism at Iwokrama: The Role of Field Training – Mascod Hoosein and Graham Watkins
- Evaluating Ecotourism with Ecological Economics: A Case Study from Bonaire – Thomas Abel
- Challenges and Prospects for Tourism Development in Belize – Ian Boxhill
Section 2: Agro-Tourism
-
- Issues of Agro-Tourism in the Caribbean – Willard Phillips and L. Barbara Graham
- Generating Agro-Tourism Options in the Caribbean: A Cost Effective Model – David Mason and Simon Milne
- A Strategic Approach to Agro-T9ourism in the Caribbean – Hilton McDavid, Chandana Jayawardena and Vindel L. Kerr
- Chasing Myths, Finding People: Defining the Product in Indigenous Tourism in the Guianas – Donald Sinclair
Section 3: Service
- Planning for Sustainable Tourism Development: Jamaica Heritage Destinations Approach – Ibrahaim Ajagunna
-
- No Nook of Ground Secure from Rash Assault? Ecotourism, Heritage Tourism and the Jamaican Maroons – Elizabeth Thomas-Hope
- From Sugar to Heritage Tourism in the Caribbean: Economic Strategies and National Identities – Grant H. Cornwell and Eve W. Stoddard
- ‘Come to Jamaica and Feel Allright!’: Marketing Reggae as Heritage Tourism – Carolyn Cooper
- Festival Tourism: The Case of Trinidad Carnival – Keith Nurse
Section 4: Events & Sports Tourism
-
- Organising and Marketing Special Events in the Caribbean: A Guide for Amateur Planners and Organisers – A. Denise Gooden, Deon Miller and Howie Prince
- I Am No Tourist’: The English Cricket Fan as Caribbean Traveller – Hilary McD. Beckles
- Sports Tourism Events: A Measure of the Benefits of Stakeholders in Barbados – Gale Yearwood
Bibliography
Contributors
Index
